Tourism 2023: vision, scenarios and strategy for a sustainable UK outbound travel and tourism industry |
| Veröffentlicht von marcus (marcus) am 11.02.2009 |
There are many future challenges for tourism and tourists – from climate change to changing customer expectations and new markets. These are challenges for the outbound industry and for the destinations that customers visit.
Tourism 2023 is a project that aims to help the UK outbound industry and some of its key destinations understand more about their future and be able to plan for it. It will explore questions like how to deal with climate change, pressure on resources like water and what the UK customer might be looking for in 15 years' time. Forum for the Future will deliver this crucial piece of work for the industry. It is supported by a number of key players – TUI Travel, Thomas Cook, ABTA, The Travel Foundation, Carnival UK, The Co-operative Travel, British Airways, The Spanish Tourist Office and The Mexico Tourism Board.
The project will create future scenarios for the industry that will explore different possible futures. These will enable the industry to develop strategies that work in each scenario and respond to future trends. In each scenario, as well as exploring a wide range of different future possibilities at a general level, we will focus on two separate destinations – Spain and Mexico. These specially selected destinations will be able to see how they fare in each scenario and the different challenges they might face. They can then start to future proof their development strategies through this project.
Do you represent a destination that might be interested in joining Spain and Mexico in exploring future challenges and opportunities? Contact Vicky Murray: v.murray@forumforthefuture.org
The project will go on to create a vision for the future of UK outbound tourism that will enable the travel industry to know what it’s aiming for in terms of sustainability and develop a clear route map for the industry, and government, to take it towards a successful and sustainable future.
The whole process will be collaborative across the industry and will include representatives from tour operators and travel agents, retailers, modes of transport and destinations. We began in June 2008 and expect to run to Autumn 2009.
We are keen to have as wide a range of views as possible feeding into the project - so please get in touch if you are interested in being involved.
To get involved please contact Vicky Murray: v.murray@forumforthefuture.org
Date: 2 Feb 2009
http://www.forumforthefuture.org/node/1614
Zuletzt geändert am: 02.03.2009 um 11:04 AM
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