Ethno

Tribal Tourism, Volksgruppen, Archaische Lebensweisen, "konnten sich viel von ihrer Ursprünglichkeit bewahren", weitgehend unberührt von den Einflüssen der modernen/westlichen Lebensweise, traditionelle Gesellschaft, Wirtschaftsfaktor Ethnizität im Tourismus, etc.

TABLE OF CONTENTS
Section Title Page
1. Project Overview 1
2. What’s Your Kind of Tourism? 3
3. Winning Strategies for Generating Funding 5
4. Steps in Tourism Development
Your Tribe and Tourism - Where are you today? 6
Step 1-Form an Action Committee 6
Step 2-Plan and Complete a Tribal Community Inventory 8
Step 3-Conduct a Resident Attitude Survey 8
Step 3 -Alternative: Hopes and Horrors Meeting 8-9
Step 4-Analyze Your Current Market 9-10
Step 5-Establish Priorities and Goals 11
Step 6-Develop Strategies/Projects and Identify Resources 11-12
Step 7-Analyze Project Impacts 12
Step 8-Test Strategies in the Community 12-13
Step 9-Seek Formal Endorsement 13
Step 10-Implement the Plan 13
5. Marketing Plan
Develop a Written Plan 14-15
Free and Low Cost Publicity 15-16
Press Kit 16
Collaborating with State Tourism 16-17
Familiarization (“Fam”) Tours 17
Cooperative Advertising Campaigns 17
Collaboration with Other Tribes 17-18
Inquiries Builds Visitations 18
Group Tours 18-19
Vacation Packages 19
Researching Marketing Ideas 19
Casinos and Tourism Marketing and Collaboration 19-20
Appendices
Appendix A. Tourism Trends
Appendix B. International Tourism Trade Show Calendar
Appendix C. Sample Visitor Survey
Appendix D. Sample Community Inventory
Appendix E. Sample Inventory Summary Forms
Appendix F. Sample Resident Attitude Survey
Appendix G. Sample Itinerary and Itinerary Map
Appendix H. A Proclamation – Lewis and Clark Bicentennial
Internet Guide for Financial and Technical Assistance (also found on the NATHPO website)
Section 1: Tourism Related (Federal Agencies and others that make grants in tourism)
Section 2: Economic & Social Development
Section 3: Cultural and Historic Preservation and the Arts
Section 4: Human Resources: Advice and Expertise
Section 5: Other Funding Sources
1. Project Overview
Each Tribe is a Different, Autonomous and Sovereign Entity
Some tribes consider tourism one of their economic development priorities, while others live with
and tolerate visitation, do not want to increase it, preferring to simply manage it to their greater
advantage. The approaches to tourism development and management are as unique as the tribes
themselves. Yet some tribes have succeeded in adding tourism to their economic development mix
in a way that affirms the tribal community and improves the quality of life on the reservation.
Commemoration of the Lewis and Clark Expedition
For four years beginning in 2003, nearly 60 tribes have been presented with the opportunity and
challenge of a receptive and enthusiastic audience of American and international visitors -- estimated
at 25 to 30 million -- during the National Lewis and Clark Bicentennial commemoration. The
National Council of the Lewis and Clark Bicentennial has been coordinating the planning functions
and technical assistance for the commemoration of the bicentennial in collaboration with tribes,
states, private non-profits, and the legislative and executive branches of the government. On July 1,
2002, President George W. Bush signed A Proclamation - Lewis and Clark Bicentennial, which
designates 2003 through 2006 as the Lewis and Clark Bicentennial. Tribes that are now located
along the Trail, as well as those that came into contact with the expedition 200 years ago, have
debated the question of whether and/or how they may make the most of the opportunities, and
withstand the exposure and visitation that this national event will be presenting to all local
communities along the Trail. Additionally, can those historic, national opportunities be extended to
benefit off-Trail tribes as well? These types of questions are what the Tourism Toolkit has been
designed to isolate and answer.
Ready or Not, Here They Come
More people visit Indian Country every year, according to anecdotal evidence. They come for many
reasons: recreation, business, gaming, visiting friends and relatives, culture, scenery, and curiosity.
Visitors are attracted through various marketing mechanisms - tribal and state websites, newspaper
articles, advertising, books, brochures, visitor guides, billboards and word of mouth. Imagine how
many more people would visit if they were better educated about American Indian history, culture
and contemporary life and were offered more reasons and opportunities to come visit.
Are Tribes Gaining or Losing Benefits from Tourism?
Are tribes getting the maximum benefit from existing visitor traffic? Is attracting more visitors part
of their overall economic development strategy? Are they making as much revenue as possible from
those already visiting? Are they creating products to increase those revenues? Are they developing
new visitor products that, at the same time, will improve the quality of life for tribal members? Are
they conveying a clear, strong sense of the people and place to visitors? Do they have community
and tribal leadership support for tourism development? For many tribes, the answers so far are “no.”
What resources exist that could help turn this situation around?
What can tribes do for themselves to turn the “no” answers into “yes” answers?

The Tourism Toolkit
1
project is designed to explore these questions and offer suggestions, ideas and models, rather than
answers. It emphasizes “can do,” not “should do.”
National Association of Tribal Historic Preservation Officers
The Tribal Tourism Opportunities Toolkit is a project of the National Association of Tribal Historic
Preservation Officers (NATHPO) in collaboration with Seventh Generation Strategies (SGS).
Funding support was provided by the National Park Service (NPS) Lewis and Clark National
Historic Trail Challenge Cost Share program.
The National Association of Tribal Historic Preservation Officers (NATHPO) is a national, notforprofit
organization formed to support and assist tribal governmental efforts to preserve, maintain and
revitalize their cultures and traditions. This is accomplished mainly through the support of the Tribal
Historic Preservation Officers’ programs, which are those tribal governments that have assumed the
responsibilities of the state historic preservation officers on their respective tribal lands. NATHPO’s
mission is tribal historic preservation. This is accomplished by informing and supplying building
blocks for successful tribal heritage and cultural protection and rejuvenation, including tribal
tourism. Tribal tourism is a demonstration of tribal sovereignty, in this case, through the tribe’s
decisions of cultural site protection and interpretation. The Toolkit provides assistance to tribes with
tourism development and management.
Lewis & Clark National Historic Trail Challenge Cost Share Program
The United States Congress added funds to the Lewis & Clark National Historic Trail (“Trail”)
budget to be used for partnership assistance and Challenge Cost Share projects associated with the
Lewis and Clark National Historic Trail. This Tribal Tourism Toolkit is a Challenge Cost Share
project to provide assistance to Tribal nations in planning for development of historic interpretation,
commemorative events, and infrastructure development relating to the Trail in preparation for the
Lewis and Clark Bicentennial. For additional information on the Trail and the Challenge Cost Share
Program, go to: www.nps.gov/lecl/welcome.htm
Seventh Generation Strategies (SGS)
The mission of Seventh Generation Strategies (SGS) is to assist tribes, communities, non-profit
organizations and corporations with legacy projects in conservation, preservation, restoration and
heritage/cultural tourism projects that enhance life for at least the next seven generations. Jana
Prewitt, founder of SGS, is a tourism, recreation, government relations professional who has
developed, managed and marketed theme parks, water parks and other leisure attractions. She has
also run tourism promotion non-profit boards. From 1997-2001, she was Assistant to the Secretary
and Director of External Affairs for the U.S. Department of the Interior.
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2. What’s Your Kind of Tourism?
There are many tourism industry labels for specialized (or niche) markets:
• Nature-based or ecotourism
• Heritage tourism
• Cultural tourism
• Recreation
• Adventure tourism
• Gaming
• Industrial tourism (major theme parks and attractions)
There is a growing market for nature-based tourism -- which emphasizes the natural environment,
flora and fauna, observing and learning more about the natural world. Ecotourism is nature-based as
well, but seeks to leave the smallest possible footprint or impact of human presence in the natural
world.
Cultural tourism is typically defined as focusing on the fine arts and museums. Cultural or heritage
tourists usually have more money, spend more and stay longer. Heritage tourism focuses on the story
of people and places told through interpretation of cultural landscapes and preservation or restoration
of historic structures. Arizona promotes “cultural heritage tourism” in rural areas, defined by these
characteristics: planned and implemented with community involvement and support; respects family
stories; doesn’t trivialize; and doesn’t commercialize.
The top “attraction” for most tourists is scenery. Recreation is also a big draw. Adventure tourism, a
growing niche market, involves strenuous, sometimes perilous recreation.
Some people travel specifically to gamble, so gaming is part of the tourism and hospitality
development of many places, including about one-third (about 180) of the reservations of federally
recognized tribes, as of 2001. These would include tribal casinos and health/fitness spas.
Major theme parks like Disneyworld and Dollywood in locations with a high concentration of highdollar
tourist attractions, like Orlando, Florida, and Gatlinburg, Tennessee are thought of as
industrial tourism. Major race tracks and sports arenas and the cruise ship industry are also among
those highly specialized, capital-intense ventures that attract millions of visitors.
 

 I have put the full pdf of the toolkit for download - on the NATHPO website the original download link is enabled. 

Zuletzt geändert am: 01/30/2009 um 11:44 AM